With the main goal of women’s empowerment, Association of Women for Awareness & Motivation (AWAM) aims to build a just peaceful society free from discrimination and violence.

AWAM literally means “public” in Urdu, and with this in mind the organisation rallies and demonstrations for peace, human rights, and gender equality all across Pakistan. After the attacks on a Christian village in 2009, AWAM organised a protest to sympathise with the victims of the Gojra incident. To raise awareness of peace, AWAM, in September 2010, organised a seminar to mark the international day of peace on the theme of “Peace-building in Pakistan: prospects, efforts and challenges”. The event was organised in collaboration with the Liaison for Enforcement of Human Rights. At the event more than 100 Muslims and Christian participants came to share their views on peace.

AWAM has also been an active member of the Aman Ittehad (peace and unity) which is a citizens’ platform to promote peace in Pakistan.