Peace Now is the largest and longest-standing Israeli movement advocating for peace through public pressure.  Under the mission of arriving at peace agreements between Israel and its neighbors, Peace Now currently works to ensure Israelis embrace the only viable solution to the Israeli-Palestinian conflict: two states, meaning the creation of a Palestinian state alongside Israel. Peace Now’s activities include demonstrations, calls for action, lectures, debates, tours, public campaigns and more. Through these activities Peace Now seeks to educate the public, represent the portion of the public that shares its views, mobilize it and as a result influence the mainstream Israeli public – all out of a strong conviction that politicians are susceptible to public pressure. Peace Now’s activities are meant to ensure that issues related to Israeli Palestinian peace remain on top of the political agenda and the public discourse.

In the early 1990s, after identifying settlements as one of the largest obstacles to the two state solution, Peace Now established Settlement Watch, taking upon itself to track and analyze developments in the settlements. Through research, analysis and exposure of settlement developments, Peace Now works to prevent settlement expansion and stop illegal settlement activity. The Settlement Watch team is internationally acclaimed for its credibility and reliability and is regularly cited by Israeli and international media, governments, and NGOs.